So-Young is the largest and most vibrant social community in China for consumers, professionals and service providers in the medical aesthetics industry. The Company presents users with reliable information through offering high quality and trustworthy content together with a multitude of social functions on its platform, as well as by curating medical aesthetic service providers that are carefully selected and vetted. By leveraging So-Young’s strong brand image, extensive audience reach, trust from its users, highly engaging social community and data insights, the Company is well-positioned to expand both along the medical aesthetic industry value chain and into the massive, fast-growing consumption healthcare service market.
The Company’s business model comprises three integrated components: (i) its original, reliable and professional content and its distribution through major social media networks and our targeted media platforms in China, (ii) its engaged social community characterized by signature user-generated content, and (iii) its transparent and user-friendly online reservation services for medical aesthetic treatment.
So-Young’s vibrant and trustworthy social community allows its users to discover the latest medical aesthetic treatment trends and helps them make purchase decisions. The personal experience shared by users who had undergone medical aesthetic treatment further builds the trust that is critical for others who wish to have similar treatment. The Company has a large depository of day-by-day, case-based blogs called Beauty Diaries. So-Young also encourage users to rate, review and share their treatment experience on its platform. The Company believes the user-generated content, ratings and reviews on its platform incentivize medical aesthetic service providers to offer high-quality and diversified treatment with transparent pricing. So-Young is also expanding into the dental, dermatology, ophthalmology, gynecology, and physical examination services in China.